2006's Board of
Technical Advisors: 

Executive Chairs:

George Sanger,
President
The Fat Man

Linda Law,
Vice President
The Fat Man

Executive Director:

Teresa Avallone,
CEO
Avallone Media Group

Technical Advisors:

Patricia Pizer,
Designer-At-Large
Paronomasia Design

Nicole Lazzaro,
President
XEODesign, Inc.

Mike Steele,
VP/Evangelist
Emergent Game
Technologies

Bob Bates,
Game Designer
and Writer
www.bobbates.com

Mark Terrano,
Design Director
Hidden Path
Entertainment

Special Thanks
To Our
Silver Sponsor

A Conference Hosted by The Fat Man;
Developed by The Avallone Media Group
25550 Boerne Stage Rd. #73, San Antonio, TX 78255
Phone:  (512) 689-5486      Fax: (512) 454-8999
E-mail:
 

FOR IMMEDIATE RELEASE:

Emergent Game Technologies
Sponsors Game-Design Think Tank

Austin, Texas (August, 2006) Some problems are just too big for an individual or a single company to solve alone. But what if brilliant minds could join forces in a non-competitive environment and use their wisdom, knowledge, and inspiration to form a virtual giant brain capable of addressing these issues? The game design community now has the means to accomplish this, and it comes in the form of a think tank called Project Horseshoe. Emergent Games Technologies, a game development tools and services provider, announced today that it has signed on as a Silver Sponsor for this event.

“We’re constantly looking for ways to support the craft of game development,” said Bennett Hazlip, Emergent’s marketing director. “As a gathering of the leading thinkers engaged in that craft, Project Horseshoe is just the type of event that gets us excited about the future of our industry.”

And excited they should be. George Sanger, Teresa Avallone and Linda Law, the group that created the highly influential think tank for interactive music, Project Bar-B-Q, have teamed up once again to create a similar conference designed to answer a new call. Its mission statement is to positively influence the art, science and business of game design over the next five years in ways that are unlikely to happen otherwise. To some this might seem like a high toss of the shoe. Others see it as a perfect ringer.

Based on ten years of experience hosting Project Bar-B-Q, Sanger believes some amazing results can be expected from Project Horseshoe. “We know we have a problem-solving process that works, and with a group of the top game design minds in attendance, we'll have the ability to tackle industry-wide problems and make significant headway in solving them.” (Please take a look at www.projectbarbq.com for a history of results, achievements and testimonials.)

Sanger says Project Horseshoe is pleased to have Emergent Game Technologies as a sponsor. “This is a conference for visionaries, so this sponsorship is a great match—Emergent has built a solid reputation for technology and services that open up new possibilities for game developers. We’re thrilled to have them on board.”

Emergent: Redefining the Craft of Game Development
Emergent Game Technologies provides flexible technologies and services that give developers an unmatched range of integrated capabilities for building, testing and managing games. These proven, stand-alone solutions, including the award-winning Gamebryo game engine used to create hit next-generation games such as Bethesda Softworks’ Elder Scrolls IV: Oblivion for Xbox 360™ and PC, give developers the flexibility they need to fuel creativity while reducing risk. Emergent is headquartered in Calabasas, Calif., and has offices in Chapel Hill, North Carolina; Walnut Creek, California; Austin, Texas; and London. To learn more, visit www.emergent.net.

About Project Horseshoe
Project Horseshoe is a think-tank style conference addressing the industry-wide challenges of modern game design. Approximately 50 of the top minds in the field will be in attendance. Project Horseshoe was created as a means to positively influence the art, science, and business of game design over the next five years in ways that are unlikely to happen otherwise, by taking advantage of practice-proven brainstorming methods and access to the brightest minds in the field. For more information on Project Horseshoe visit www.projecthorseshoe.com or contact Teresa Avallone, Executive Director for Project Horseshoe, (512) 689-5486.

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